Daryl Goodrich
Award winning Director, Daryl Goodrich, studied
Graphic Design at Bradford Art College from 1984
to 1986.
“The 2 years I spent at Bradford Art College were
without doubt influential in my chosen career
today. Halfway through the second year, during a
course on advertising, we were briefed to design
a commercial to promote ‘eggs’. I was then
encouraged to use the camera equipment the
College owned to shoot the commercial. The day
I spent in that small room with a camera and a
couple of lights bringing an idea to life was inspiring.
I knew from that moment on I wanted to work in
television and film.”
Daryl was named Best Director at the New York Film
Festival 2006 and at the IVC Awards, London in
2005 and 2008. However he is best known for his
official London 2012 Olympic bid films. According
to then London Mayor, Ken Livingstone, Daryl’s
films for London’s 2012 Olympic bid “won us the
Olympics.” The Sun declared “New York had relied
on Hollywood great Steven Spielberg and Paris’
acclaimed Luc Besson for their films, but director
Daryl Goodrich beat them hands down with his
powerful images,” while the Observer credited Daryl,
with his producer, with being one of the top ten
most influential people in helping London secure the
2012 Olympic Games.
Daryl was also chosen as 1 of 5 international
directors to create a film for the 2008 Beijing
Olympics, as well as directing the bid film for Sochi
2014, which was integral to Russia winning its first
ever Winter Games. Recently Daryl created the
launch film of Eurostar’s historic move which was
screened as the centrepiece of the Royal Opening
at St Pancras Station in the presence of HRH Queen
Elizabeth II.
Daryl is also acknowledged as a leading creative in
broadcast design. In 2004 he was commissioned by
the Athens Olympic Committee to be the Creative
Director on the opening animation for the World
Television feed of the Olympic Games. He has
worked on numerous high profile sports brands such
as Channel 4’s American football, horse racing,
and ‘Ashes’ cricket; ITV’s Formula One, World Rally
Championships, NBA, Rugby World Cup and the
2006 World Cup Football campaign.
His work in advertising has also continued by
creating commercials like the Travelex campaign
featuring Jonny Wilkinson and cheeky ‘Belly’ for
Talk Sport plus TV commercials for British Airways,
Ford, Velux, COI and UNICEF. He has also directed
TV drama and documentaries including ITV’s Posh
& Becks World Cup Party, Diamonds and Tiaras. In
2006, the Royal Television Society honored Daryl
with the Judges award for his contribution to sports
television. He is currently in development on his first
feature film, The Accidental Olympian.
Photograph supplied by Daryl Goodrich