Daryl Goodrich

Award winning Director, Daryl Goodrich, studied Graphic Design at Bradford Art College from 1984
to 1986.

Daryl Goodrich“The 2 years I spent at Bradford Art College were without doubt influential in my chosen career today. Halfway through the second year, during a course on advertising, we were briefed to design a commercial to promote ‘eggs’. I was then encouraged to use the camera equipment the College owned to shoot the commercial. The day I spent in that small room with a camera and a couple of lights bringing an idea to life was inspiring. I knew from that moment on I wanted to work in television and film.”

Daryl was named Best Director at the New York Film Festival 2006 and at the IVC Awards, London in 2005 and 2008. However he is best known for his official London 2012 Olympic bid films. According to then London Mayor, Ken Livingstone, Daryl’s films for London’s 2012 Olympic bid “won us the Olympics.” The Sun declared “New York had relied on Hollywood great Steven Spielberg and Paris’ acclaimed Luc Besson for their films, but director Daryl Goodrich beat them hands down with his powerful images,” while the Observer credited Daryl, with his producer, with being one of the top ten most influential people in helping London secure the 2012 Olympic Games.

Daryl was also chosen as 1 of 5 international directors to create a film for the 2008 Beijing Olympics, as well as directing the bid film for Sochi 2014, which was integral to Russia winning its first ever Winter Games. Recently Daryl created the launch film of Eurostar’s historic move which was screened as the centrepiece of the Royal Opening at St Pancras Station in the presence of HRH Queen Elizabeth II. Daryl is also acknowledged as a leading creative in broadcast design. In 2004 he was commissioned by the Athens Olympic Committee to be the Creative Director on the opening animation for the World Television feed of the Olympic Games. He has worked on numerous high profile sports brands such as Channel 4’s American football, horse racing, and ‘Ashes’ cricket; ITV’s Formula One, World Rally Championships, NBA, Rugby World Cup and the 2006 World Cup Football campaign.

His work in advertising has also continued by creating commercials like the Travelex campaign featuring Jonny Wilkinson and cheeky ‘Belly’ for Talk Sport plus TV commercials for British Airways, Ford, Velux, COI and UNICEF. He has also directed TV drama and documentaries including ITV’s Posh & Becks World Cup Party, Diamonds and Tiaras. In 2006, the Royal Television Society honored Daryl with the Judges award for his contribution to sports television. He is currently in development on his first feature film, The Accidental Olympian.

Photograph supplied by Daryl Goodrich