Frank Newbould

Prolific poster designer, whose clients included the underground, mainline railway and shipping
companies, Frank Newbould, attended Bradford College of Art circa 1905 to 1908. He joined the
War Office in 1942, and designed the series of posters with the slogan Your Britain: fight for it

During 1923 and 1947, before the days of television advertising, four big railway companies were competing for passengers by developing their own distinctive style of railway poster. Some of the finest artists of the time were commissioned, setting new standards for railway art. From seaside resorts, beautiful landscapes, ships, hotels, bathing beauties to government and war office propaganda, the railway poster was at its peak.

Frank Newbould was born in Bradford on 24th September 24 1887. Studying at Bradford College of Art, Frank was soon known as a black and white illustrator and poster artist. In 1909 a Frank Parkinson Newbould designed an advertisement for Vimant gas mantles of Bradford, many believe this was the work of Frank Newbould. While there is no record of First World War posters by Newbould, in 1919 he did design The Call of the East, a recruiting poster for the RAF. Between the wars he designed many posters, particularly for the Railways.

Frank Newbould was highly influenced by stylized work of the Beggarstaff Brothers who were in fact the brothers-in-law James Pryde and William Nicholson. (They adopted the name Beggarstaffs to distinguish their commercial work from their work as painters.)

Newbould’s stylized posters used flat bright colour, with a limited palette and silhouette shapes and some used humour to entice the viewer. Newbould won a silver and bronze medal for poster design in the South Kensington National Competition, and also achieved a first-class honours for design from Camberwell School of Art. In the early years of
the Second World War, Newbould designed a recruiting poster for the Auxiliary Fire Service. In 1942 Newbould joined the War Office where he produced eleven posters, including four for the Your Britain, Fight for it Now, in the tradition of This England, the peacetime English scene, for which he had been famous with his LNER travel posters. In 1943 he designed posters for the Make Your Money Provide the Driving Power for the GPO.