George Bogle CBE

Media executive and founder of the Advertising Standards Board of Finance, George Bogle,
studied graphic design at Bradford College of Art & Crafts in the 1930s.

George Bogle CBEFollowing his graduation in 1937 George became a graphic designer for the publisher Iliffe. His career was interrupted by distinguished wartime service in the army. He was mentioned in despatches for his actions whilst the major in charge of a specialised armoured brigade. He resumed his career at Iliffe after the war and a series of promotions saw him become MD of the Iliffe Marketing Company and Joint MD of the Kelly-Iliffe Group.

By 1963 George was Director of Corporate Affairs at IPC. Two years later he was national representative in the Federation Internationale de la Presse Periodique, the world federation of publishing associations, later serving as President. He was also President of the Periodical Publishers Association from 1968 to 1972. From 1970 when IPC was taken over by Reed Publishing, George became Director of Government and Industry Affairs for Reed Holdings.

It was in this role that he confronted the serious prospect of taxation and legislative control of advertising in 1974, following a Labour Party Green Paper. Secretary of State for Prices and Consumer Protection, Shirley Williams, warned the advertising industry to put its house in order or be strictly controlled. George met the challenge by founding the Advertising Standards Board of Finance (Asbof). This charged a 0.1% levy on all forms of advertising which funded the Advertising Standards Authority, allowing it to adjudicate independently. This self regulation allowed the public to complain without cost funded by the advertisers and enabled the advertising industry to avoid government intervention. The system George devised has worked effectively since its founding in 1974 and yet it was only possible because he convinced everyone in the industry to participate.

He was awarded the CBE in 1977 and retired from Reed in 1981. He was Chairman of Asbof until 1990. George died in October 2005.

His son Nigel followed his father’s footsteps in advertising and is Group Chairman of award winning advertising agency Bartle Bogle Hegarty. Nigel kindly supplied the photograph of his father plus the work he completed while a student at Bradford.